A year on 3 NC sites for less than one month of Gurus or Trader.
$24/mo gets your inventory in front of local NC shoppers. No franchise dealers competing for the spotlight.
See how it worksIndependent NC dealers only · verified on signup
Car dealer website builder and automotive SEO specialist at KGI Dealer Solutions in Apex, North Carolina.
Matt Kelley is a car dealer website builder and automotive SEO specialist at KGI Dealer Solutions, the family-owned dealer software company in Apex, North Carolina. He joined the family business in 2005, taught himself HTML and CSS in 2007 when independent dealers started needing websites, and has built over 750 custom dealership websites since. That makes him one of the most experienced car dealer website builders in the country.
Matt serves independent used car dealers across the United States with custom websites and automotive SEO. He also hosts Automotive SEO Walks, a daily video series with one SEO tip for car dealers per episode, and co-owns Peak City Web Design with his wife Brooke.
A daily short-form video series: one SEO tip for used car dealers per episode, filmed while Matt walks his dog in Apex. Every episode becomes a written tip page, so the series doubles as a free car dealer SEO library. The series is on IMDb as a 2026 talk show, and every episode is on YouTube and TikTok.
Custom-built dealer sites, not templates: buy here pay here pages, price-point pages, body style pages, and the local pages that independent dealers need to compete with franchise stores. One rebuild gained 17 Google ranking positions in three months.
He also builds KGI's free tools for dealers: the dealership name generator, the North Carolina ELT lookup, and the budget calculator.
Matt writes the SEO resources on this site, including SEO for Car Dealerships: What Actually Works in 2026 and The 25 Best SEO Keywords for Car Dealerships, a study built from 686,626 real searches across 35 dealer websites.
Outside the dealer world, Matt and Brooke Kelley own and operate Peak City Web Design, a web design firm serving small businesses in the Triangle since 2009.
"Matt and Brooke with KGI are the people you hope to find when needing help with your website!! I had two projects to revise and update websites for two different organizations, and they delivered... on time, very fairly priced, and expertly done, EXCEEDING EXPECTATIONS in every way!!!"
"My interior design studio has had the pleasure of working with Peak City Web Design on our website for over a decade. Matt & Brooke are creative, efficient, organized, clear communicators and overall just great to work with."
"Matt was fantastic to work with from start to finish - responsive, knowledgeable, and truly invested in making sure the final product reflected my brand and served my clients well."
Matt tells dealers the Chamber of Commerce is the best $300 they can spend on SEO, and he pays for the same advice himself as a member of the Apex Chamber of Commerce. He is an NC State grad and a home team guy through and through: Wolfpack, Hurricanes, and Panthers.
When he is not building websites or taking tech support calls, Matt is traveling with Brooke and their two boys, at a church function, or with his F3 Nation guys in the gloom.
