Car Dealer Software, Website, and Marketing Pricing

KGI prices at a glance

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Dealer management software pricing

The KGI DMS runs your deals, prints your paperwork, and tracks your inventory. It's made for North and South Carolina dealers, with both states' forms already loaded. It comes in three versions, and you pick the one that matches how you sell cars.

What Buy Here Pay Here adds for $50 more

The Buy Here Pay Here version handles every kind of deal a BHPH lot writes: cash sales, outside-finance deals, and in-house finance deals. On top of Retail, you get:

• An account for every customer you finance
• Payment and interest tracking
• Late fees
• Plain paper contracts
• Buy Here Pay Here reports

Web-based or Windows desktop

Every version comes as a cloud version for Windows desktop users who want more on screen at once. Buy Here Pay Here needs the desktop version, because that's where account management runs. Retail and Wholesale also come fully web-based, so they work on anything with a browser: laptops, Macs, iPads, iPhones, Android phones, and Chromebooks.

See the full features list or the tech specs for everything the DMS does.

Car dealer website pricing

Every KGI dealer website is custom-built for your dealership and the buyers you want to reach. In our 2026 speed test of 59 Carolina dealer websites, KGI sites scored a median of 94 on mobile. The other vendors scored 41. Both plans are month to month.

The KGI CRM comes with the Optimized Website

Our lightweight CRM is built around KGI websites, so your leads land in one place. It covers lead management and follow-up, custom auto-responders, and ADF XML lead emails for the other tools you use. It's included with the Optimized Website at no extra charge, and it needs a KGI Optimized Website to run.

Dealer marketing pricing

Social Media & Marketing is $75 a month. It's four tools that put your cars where local buyers already look.

1. Facebook business page posting. Post a single vehicle to your Facebook page, or post a group by search, like SUVs, sedans, or cars under $10,000. You can schedule a week of posts at once.
2. Facebook Marketplace. KGI Assist fills in each Marketplace listing from your inventory. You can update a live listing or mark it sold from the same screen.
3. Craigslist posting. KGI Assist fills in each Craigslist ad and uploads your photos, then you pay Craigslist yourself.
4. The KGI Network. North and South Carolina dealers get extra listings for their dealership and inventory across our network of local car-shopping websites. The top dealers in each city earn "Best of" badges for their websites.

The KGI Network is $29 a month by itself, and it's included with Social Media & Marketing.

SAVE! DMS and Website Bundle Pricing

Put products together and the price drops. Each bundle costs less than buying the same products one at a time, and the savings grow as you add more.

"Any DMS" means Wholesale, Retail, or Buy Here Pay Here, all at the same bundle price. That's why a Buy Here Pay Here dealer saves the most: $373 a month in separate products for $249. The Standard Website's $250 setup fee still applies inside a bundle.

A bundle also means one bill and one team. The people who build your DMS, website, and marketing tools are the same people who answer when you call.

Automotive SEO pricing

SEO is optional, and most dealers start without it. Every automotive SEO plan includes the Optimized Website and Social Media & Marketing. The difference between plans is how much time and depth we put into your marketing.

• Content Engine, $300 a month: build your foundation in Google Search
• Own Your Town, $750 a month: get found by more car buyers in your area
• Own The Market, $2,500 a month: reach car buyers across a larger region

What's the best DMS and website for a small North Carolina lot on a budget?

Plan on $199 to $249 a month. The Retail DMS and a Standard Website together are $199 a month, plus the $250 website setup. For $50 more, the $249 bundle adds Social Media & Marketing, so your cars go out to Facebook, Marketplace, Craigslist, and the KGI Network. The $249 price stays the same if you need Buy Here Pay Here instead of Retail.

I run a one-person lot in Conway, SC, and use Frazer. What should I get to sell more?

Start with the Standard Website and Social Media & Marketing for $149 a month. KGI websites take inventory feeds from Frazer, so you can keep your software and still get a custom website and the posting tools.

If you decide to move your software over later, adding the KGI DMS takes you from $149 to $249 a month. That's $100 more for any version, Buy Here Pay Here included, and it replaces the software bill you're paying now. For a lot of one-person dealers, that makes moving everything to one vendor worth a look.

How much should a brand-new dealer budget for software and a website?

Most dealers fresh out of pre-licensing class need a DMS, a website, and marketing on day one. The $249 bundle covers all three with any version of the DMS, plus the $250 website setup. If you'll only sell wholesale, the Wholesale DMS by itself is $99 a month. We set new dealers up from the day they get their license, and the same people answer the phone after you open.

What does an established Buy Here Pay Here dealer pay?

A Buy Here Pay Here lot with 50 to 90 cars usually wants everything: the Buy Here Pay Here DMS, the Optimized Website, and Social Media & Marketing, for $299 a month. Bought separately, that's $423. Account management runs in the Windows desktop version. The Optimized Website adds the CRM, your Google reviews, and more content for local and AI search, which helps when other BHPH lots in town want the same buyers.

Is there a contract?

No. Every KGI product is month to month. The Standard Website has a one-time $250 setup fee, and the Optimized Website has no setup fee.

Does the KGI DMS work on a Mac, iPad, or Chromebook?

Yes. The web-based Retail and Wholesale versions run in a browser on Macs, iPads, Chromebooks, iPhones, and Android phones. Buy Here Pay Here account management needs the Windows desktop version.

Do I have to buy a bundle?

No. Every product is sold on its own at the prices above. Bundles just cost less.

Can dealers outside North and South Carolina use KGI?

Yes, for websites, marketing tools, and SEO. Independent dealers in any state can use them. The DMS and the KGI Network are made for North and South Carolina dealers.