KGI Makes Killer Websites for Used Car Dealerships.

The best fit depends on your store size. National providers like Dealer.com and DealerOn serve franchise stores with $2,000 to $5,000 monthly budgets and multi-year contracts. Independent and used car dealers usually do better with a regional builder who knows their market. KGI Dealer Solutions is that builder for the Carolinas. Template providers like CarsForSale.com and DealerCenter Websites are the cheap cookie-cutter route. Compare four things: pricing, local SEO, mobile speed, and whether they custom-build or just spin a template.

A modern dealer site needs: a fast mobile experience (more than 70% of car shoppers research on phones first), custom content about your dealership (not just an inventory list), automatic inventory sync from your DMS, vehicle detail pages with real photos and prices, hosted credit applications, local SEO pages for each body style and city you serve, and AI chat or contact forms that route leads to your phone. Stock-photo template sites that just dump inventory don't convert in 2026.

Independent dealer websites typically run in the low hundreds per month, plus a one-time setup fee. Template builders like CarsForSale.com and DealerCenter Websites sit at the cheap end of that range, but the result is a cookie-cutter site that looks like every other dealer using them. Custom-built sites with content and local SEO (like ours) cost a bit more month-to-month but build a real brand for your dealership. Franchise-grade providers like Dealer.com and DealerOn run in the thousands per month and require multi-year commitments. Our specific numbers are right above this FAQ, or on our pricing page.

Yes. More than 70% of car shoppers start their search on mobile, and Google ranks sites by the mobile experience first. A site that loads slowly, has cramped buttons, or hides the phone number behind a menu loses leads before the buyer ever sees a car. Mobile-first design is not optional for car dealers in 2026.

Three things drive dealer site rankings. Branded search (people typing your dealership name) makes up about 80% of dealer site traffic. Local SEO (city + body style pages like "used trucks in Charlotte") catches the rest. And content quality is the tiebreaker. Most dealer sites lose because they have no real content about who they are, what they sell, or why a local buyer should pick them. AI Overviews and Google's local pack reward dealers who answer questions on their own pages instead of just listing inventory. We wrote a longer take in SEO for Car Dealerships.

We don't just plug in your logo and launch in 24 hours. Our sites are content-driven and built around who you are, what you do, and why car buyers should trust and choose you. Template sites extinguish your brand and make you "just like the next guy."

Most websites are completed within 1-2 weeks from our kickoff call. This includes custom content creation, design, inventory integration, and testing. We'll show you the website before we go live to get your final feedback.

Optimized pages targeting local searches like "SUVs for sale in Raleigh" or "used trucks in Durham." Each page features rich content about that vehicle type in your area, helping your dealership show up in AI and search engine results for buyers in your market.

There is a one-time $250 setup fee. This covers the hours we spend during our phone conversation, our website questionnaire data collection, and content creation. There is no contract. You pay month-to-month and can cancel anytime.

According to Cox Automotive, car buyers spend 14+ hours researching online and visit about 10 dealership websites before becoming a lead. 80% of traffic to dealer sites comes from branded search (people searching for YOU). Your site needs to answer "Why should I buy from this dealer?" not just list cars.

Our Optimized Site customers get free vehicle listings on KGI's growing network of local car shopping sites across North Carolina. Your website is brand search. Your area code is regional search. And our statewide site answers longtail keywords and AI search.

Yes. We're based in Apex, North Carolina and have been building dealer websites since 2009. No call centers. You'll work directly with our team who understands the local market and wants to help your business succeed.