Outdated SEO says: try to rank for "cars for sale in [CITY]." Stuff the whole site with "[BLANK]s for sale." The problem is that phrase is dominated by the biggest brands in the industry.
Franchise stores. Big ad spenders. National listing sites. They have the size and budget to own that search term. Stop putting focus on those phrases. Our Tier 3 strategy has the real answer.
If the main focus of your website is what cars you have for sale, you'll waste resources with nothing to show for it. The buyers who do find your website will be left guessing why they should visit your store.