Day 03 - SEO for Car Dealers | Put your REVIEWS on your HOMEPAGE
More Automotive SEO All Daily Tips
Today's tip: put your Google reviews on your homepage.
Google grades pages on E-E-A-T: experience, expertise, authority, and trust. Trust is the one used car dealers leave sitting on the table. Somebody lands on your site who has never heard of you and has no reason to believe you. A hundred of your neighbors saying you did right by them is the fastest way to fix that.
How to lay it out
Don't link out to your reviews. Put them on the page, in this order:
- Star rating and total count near the top - "over 650 Google reviews."
- Your inventory.
- A block of actual five-star reviews in the customer's own words.
- A link to Google so shoppers can read the rest.
Same site, same cars, same prices. The only thing that changed is the buyer now knows other people in town already trusted you.
Not getting enough reviews to show off? That's a fixable problem too - see review management for used car dealers.
Want to go deeper on building dealer pages that actually rank? See Automotive SEO for car dealers.
New tip every day I walk the dog. Want to find me later? Search "KGI SEO" on Google.
Want us to run SEO for your dealership?
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