For $300 a month, our car dealer SEO gets you focused SEO work every month, the Optimized Website it runs on, and Social Media & Marketing. One price, all in.
Most SEO vendors make you buy their website too, then bill it separately. Ours is built into the $300. The Optimized Website goes hand in hand with the SEO: it is the foundation all of the work gets built on.
The honest math
Every automotive SEO vendor requires you to be on their website too. The difference is what that website costs.
The big platforms the franchise stores run on start their sites around $1,500 a month and climb past $3,000. Their required website costs roughly ten times their SEO. Ours comes with every SEO plan.
You are not a franchise store, and you should not pay like one. But there is no reason you should not rank like one.
So here is what the $300 covers:
- SEO work every month, focused on the changes that help local car buyers find you.
- The Optimized Website the SEO runs on.
- Social Media & Marketing, so your cars also go out on Facebook, Marketplace, and Craigslist.
For comparison, a single listing site like Autotrader or CarGurus runs well over $1,000 a month by itself, and the day you stop paying, you own nothing. No contracts, no games.
What the $300 SEO plan gets you
This is the Content Engine, our entry level. We spend a set amount of time each month finding and fixing what makes your website more relevant to car buyers searching online. Depending on your market, that work may include the pieces below.
Local buyer pages
Not a blog post nobody reads. A local buyer page aims at a specific local buyer and the exact thing they search for. Trucks and 4x4s if you are near the mountains. Affordable first cars if you are near a college. Under-10k if that is your lane. We name the local roads, neighborhoods, and landmarks so the page reads like someone who knows the area wrote it, because they did.
These are the pages the national listing sites never write, and they are what AI answers like ChatGPT and Google's AI Overviews pull from when a local shopper asks a real question. They keep compounding long after they go up.
This is the same play we ran for Lakeside Auto Exchange. In three months their Google Search Console clicks went from 83 to 700 year over year, their profile-to-website clicks climbed 526%, and their click-through rate went from 1% to 4.9%. The full case study has the actual Search Console screenshots.
Keyword research
We find the searches car buyers in your area already type, starting with your own Search Console data, so the work goes where your buyers already are.
Foundational search improvements
The basics most dealer sites skip: page titles, headings, page structure, and the links between your pages that tell Google what each one is about.
What the Optimized Website gets you
Here is where most dealers go wrong. To save a few dollars they settle for a cheap template site, put up with the cookie-cutter design, and never connect that same site to why their SEO goes nowhere. A template has no room for the local content rankings are built on. Ours is a real dealer website, and that is the reason the SEO works at all.
Every site starts with the same foundation: a custom design built around your dealership, mobile-ready pages, your inventory pulled in and updated automatically, easy search and filter, a secure credit application, lead capture with ADF-XML so leads land in your CRM, and pages built to rank from day one.
The Optimized plan adds the parts that actually move local search:
- Real content on every page, not just the homepage. We treat every page like its own service page. A shopper can land anywhere from Google or AI, so each page carries real local content instead of a thin template with a photo and a price.
- Every page designed to convert. We never know which page a buyer enters on, so every page works like a landing page with a clear next step, not just the homepage.
- Local bodystyle pages for the searches buyers actually run. Fully custom pages for your area, where we blend the vehicle with the location: trucks, SUVs, or sedans for sale in your city. These are the higher-value searches people type into Google or ask AI for, and each one is built for your specific market.
- A "Why Buy From Us" block on every vehicle page. A lot of shoppers land on a specific car before they know a thing about you. Every e-commerce site sells you right there on the product page. Most dealer sites still do not. Yours will, on every car.
- Your Google reviews right on the site. Your reputation shows up where shoppers are already looking, so they never have to leave the page to find it.
- A payment calculator shoppers can actually use. It answers the question every buyer really has, what a car costs them per month, and interactive tools like it keep shoppers on your site longer.
- Hosting on our optimized server. Fewer sites per machine, so your pages load faster and stay quick when your traffic spikes, instead of crawling along behind a thousand other sites on the same box.
Social Media and Marketing, included
Every SEO plan also includes Social Media & Marketing. That covers Facebook Business Page posting, KGI Assist for Facebook Marketplace and Craigslist, and the KGI Network for North and South Carolina dealers.
So what is $300 a month actually buying?
A real dealer website built to rank, focused SEO work every month, and the tools to get your cars in front of buyers on Facebook, Marketplace, and Craigslist.
Put it in car math. One used unit nets you what, $1,500, maybe $2,500 in front-end gross? If a year of steady SEO work sells you one extra car, the whole year paid for itself. That is the bar. One car.
What $300 SEO is not
This is the part most pages skip. The Content Engine is the entry level, and the monthly time is limited on purpose.
It is enough to start building and compounding, and for a smaller lot in a smaller market it is often all you need. It is not going to blanket a competitive metro overnight.
Here is the honest test. Search "used trucks [your town]" right now. If the first page is all franchise stores and national sites, the Content Engine will take a long time to crack it. That is the market Own Your Town was built for: more time every month and a deeper local strategy, including Google Business Profile work, citations, and reviews. It is $750 a month, with the website and marketing included. We would rather start you at $300 and let you outgrow it than sell you a number you are not ready to use.
The catch nobody else offers
Month to month. If you are not showing up more in a year, fire us. No contract ever holds you here. And any work we do on your Google Business Profile stays with your profile, because that was always yours.
Not sure your current site is even worth building on? Send it to us. We will do a free teardown, the kind of audit agencies charge thousands to run, and tell you straight whether the Content Engine is enough for your market or whether you need more. No call required, nothing owed.