Day 04 - SEO for Car Dealers | STOP Using Generic Text on Your Website, Use AI!

Today's tip: use AI to write custom content for every page on your site.

I pull up dealer About pages, staff pages, and finance pages all day, and I can find the same sentences on 20 other sites. If the lot up the road uses your website vendor, your staff page and their staff page are identical except the city and the phone number. When 20 sites run the same text, the value of that page drops to almost nothing - Google has no reason to rank your copy of it over anyone else's.

An empty page is just as bad

No text hurts you the same way. If your finance page is just an embedded credit app, what does it tell Google about financing at your store? Nothing. Someone searching for used car financing in your town will never see that page.

Content is the most organic way to sell yourself online, and it's your website - no character limits, no page limits. The more you say about what you actually do, the more Google has to work with and the more customers find you.

How to do it with AI

• Open ChatGPT and tell it who you are: how long you've been selling cars, what kind of buyer you're good for, which lenders you work with.
• Have it draft the page from your answers.
• Then edit it. AI writes bad content when you let it write for you instead of with you. Cut anything that sounds like a brochure, put your own words back in, and keep only lines that just your store could say.

That's the experience and expertise Google looks for in E-E-A-T. (Reviews cover the trust side - that was Day 3.)

Do that on your About, staff, finance, and trade-in pages this week, about 20 minutes each, and you'll show up on Google a lot more.

Want to go deeper on building dealer pages that actually rank? See Automotive SEO for car dealers.

New tip every day I walk the dog. Want to find me later? Search "KGI SEO" on Google.