Day 24 SEO for Car Dealers | Optimize Instagram for Search!

Today's tip: post real content on Instagram and let it rank alongside your site.

Google indexes Instagram posts now, which means your SEO doesn't stop at your website anymore. Your site can be doing work for you, and Instagram can be doing work for you at the same time.

Don't waste it on individual cars

A single VIN post is never beating CarGurus or Autotrader for that search. Post what you know instead - the real questions buyers ask you at the desk all week:

• The difference between a dealer warranty and a service contract.
• Which vehicles you're seeing hold up best right now.
• How you actually shop a customer's application to get a decent interest rate.

Structure it so it can rank

Photo, long caption, and get your keywords near the front of the caption instead of buried at the bottom.

That's the experience and expertise Google is looking for, and it works on Instagram the same way it works on a page. One more place to show up (search everywhere optimization - that was Day 5), and it takes about as long as a dog walk.

Want to go deeper on building dealer pages that actually rank? See Automotive SEO for car dealers.

New tip every day I walk the dog. Want to find me later? Search "KGI SEO" on Google.