Day 29 SEO for Ca Dealers - HOW You Gonna RANK With No CONTENT!?

Today's tip: build a real finance page that explains financing, then link to the credit app from it.

When was the last time you filled out a credit app on a website that told you nothing about the business? Never. So why is that your finance page?

A form is not a page

Click "Finance" on most dealer sites and you get a form. No explanation, no process, no reason to trust anyone with your social security number. Google sees a page with no content about auto loans on it and has nothing to rank. (An empty page tells Google nothing - that was Day 4.)

Write it for the nervous buyer

Think about who's actually on that page. A lot of them are worried about their credit and wondering if they can even get approved anywhere. Hitting them with a blank application answers none of that. Write the page for them:

• How your approval process works.
• Which lenders you work with.
• What happens after they submit and how fast they hear back.
• What you can do for someone with a repo or a low score.
• What they should bring in.

Then put the credit app right there at the end.

Now the page ranks for people searching for financing, and the ones who land on it fill out the app because they know who they're sending it to.

Want to go deeper on building dealer pages that actually rank? See Automotive SEO for car dealers.

New tip every day I walk the dog. Want to find me later? Search "KGI SEO" on Google.