Day 06 - SEO for Car Dealers | Update Your Hours On Your GBP (Super Easy!)

Today's tip: set your holiday hours on your Google Business Profile every single time.

Google emails you asking if you're open on Labor Day - and most dealers never click it. Click the email, set the hours, done in 30 seconds. A buyer who drives to your lot on Memorial Day because Google said you were open - and finds a locked gate - is a buyer who leaves you a one-star review instead of a deal.

The jar of marbles

Think of SEO like a jar of marbles. Updating your hours drops one more in. None of these are big on their own. Filling the jar is what builds the trust that ranks you. Claiming your Apple Maps and Yelp and DealerRater listings, putting reviews on your homepage - marbles, all of them.

If you are open for the holiday

Go one step further. Make a quick image, post it to your Google Business Profile with the hours, and put a banner at the top of your website: "Open Memorial Day weekend, 9 to 6." Now buyers know they can come shop, and Google sees an active local business handling the details.

Want to go deeper on building dealer pages that actually rank? See Automotive SEO for car dealers.

New tip every day I walk the dog. Want to find me later? Search "KGI SEO" on Google.